Elixr
Building Elixr’s intelligent love app
Year
2023
Industry
Gen AI dating, Lifestyle
Scope of work
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Gen AI
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Product Design
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Branding
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Development
Timeline
12 weeks
Measuring success through concept testing feedback
Elixr’s design and AI solutions resonated with users, leading to impressive results that highlight the app’s effectiveness and appeal
4.6/5
Concept user rating for chat onboarding experience
92%
Positive sentiment toward visual style and branding
Helping users form deeper and more fulfilling relationships
Elixr revolutionizes relationship coaching with AI, offering a groundbreaking love app designed for meaningful connections. By blending professional coaching expertise with cutting-edge generative AI, Elixr empowers users to better understand themselves and form deeper, more fulfilling relationships.
Bridging human-centric coaching with AI
Traditional dating apps often fall short in providing personalized guidance and meaningful support. Users are left navigating the complexities of relationships without tailored advice or professional insights. Elixr sought to bridge this gap by creating a platform that combines human-centric coaching with innovative AI solutions to deliver a personalized and impactful user experience.
Laying the foundation for meaningful connections
Devblock’s design strategy revolved around core components that set the stage for a transformative user experience.
Defining the brand identity
Capturing the brand story
Visualizing the core differentiator around archetypes
Creating a unique coaching experience through robust onboarding and personalized archetypes
Deepening insights into their personalities and self-awareness
From the moment users open the app, carefully designed onboarding questions create a personalized and engaging experience. Users are guided through personalized archetypes, offering them deeper insights into their personalities and enhancing their self-awareness for better relationships.
Enhanced onboarding experience
Personalized Elixr archetypes
AI-driven coaching
End-to-end Expertise
UX Design
Discovery
Competitive Analysis
Secondary Research
User Research Surveys
Wireframing
UI Design
Visual Design Library
High-Fidelity Prototypes
Handoff Documentation
Branding
Brand Name
Brand Identity & Guidelines
Development
Mobile iOS
AI
Generative AI Solutions
Third-Party Optimization
Product
Product Owner
Technical Program Manager
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