Beautytap
Boosting consumer engagement by 39% with a redesigned search experience
Year
2025
Industry
Beauty, Cosmetics
Scope of work
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Product Design
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Design System
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Branding
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Development
Timeline
# weeks
Impact on product search and discovery
The re-designed search and discovery experience increased overall user engagement and re-aligned it with key business goals.
+39%
Increase in average engagement time
+52%
Increase in views per active user
+496%
Increase in active interactions
+182%
Increase in active users
*Source: From Google Analytics tracking 5 months before and 5 months after deployment.
Connecting brands with a beauty expert community
BeautyTap is a platform connecting beauty experts with brands to generate authentic user-generated content (UGC) like reviews, videos, and articles. Consumers explore curated products through expert recommendations, boosting brand visibility and credibility.
Increasing beauty consumer engagement through UGC
BeautyTap needed to pivot from serving beauty professionals to creating a consumer-centric experience. With outdated search and low consumer awareness of expert-driven reviews, they required a bold transformation to stay competitive in the UGC-driven beauty market.
Creating a unified search experience with relevant expert content
The unified search experience uses contextual filtering to prioritize relevant expert content, focusing on products first. Search results feature expert reviews, articles, and videos related to the user’s query.
Showcasing UGC to enhance discovery and trust
We placed expert reviews at the forefront, designing a streamlined product discovery experience powered by user-generated content. The refreshed platform showcases diverse content formats—reviews, videos, tutorials—across all consumer touchpoints, driving trust and encouraging purchase decisions.
Showcasing user generated reviews
Showcasing expert video tutorials and reviews
Driving consumer loyalty and brand credibility
Increased brand trust
UGC improves credibility, making BeautyTap a trusted source for product recommendations.
Scalable CMS platform
The upgraded CMS and design system support future product and content expansions, positioning BeautyTap for sustained growth in the beauty market.
Elevated and accessible brand presence
We created a design system that met WCAG accessibility standards, ensuring an inclusive experience for all users while elevating BeautyTap’s brand presence in the beauty industry.
Working with Devblock over the past five years has been an exceptional experience for Beautytap. They successfully guided us through a critical migration from WooCommerce to a Django/React/Python stack, enhancing our platform’s performance and scalability. Thu and Ha have been invaluable partners, leading weekly update meetings and bi-monthly development pushes with consistent attention to detail. Their team excels at managing our development schedule, delivering practical solutions for both our stakeholders as well, and always ensuring our business development needs are met promptly.
Cliff Beach
VP of Digital & Operations, Beautytap
End-to-end Expertise
UX Design
Discovery
Competitive Analysis
Secondary Research
Wireframing
UI Design
Visual Design Library
High-Fidelity Prototypes
Handoff Documentation
Development
WordPress
Front-end Development
Project Management
PM
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