Db_studio
Designing the creative brand behind Devblock
Year
2025
Industry
Product Design Agency
Scope of work
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Product Design
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Gen AI
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Branding
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Design System
Timeline
3 months
Creating a distinct brand for the design arm of Devblock
Db_studio is the creative identity of Devblock, a design-led branch created to showcase our craft, process, and philosophy. Our goal was to develop a brand that reflects our view of creativity: human at its core, enhanced by AI, while establishing a distinct presence within the larger Devblock ecosystem.
Separating design from development
We set out to distinguish our design practice from Devblock’s development work while preserving the shared DNA that connects them. Db_studio needed its own identity—one that embodies human creativity and intelligence in harmony with the parent brand.
Designing a cohesive logo system
The logo lockup expresses the connection between the two brands, showing how design and development coexist within one ecosystem.
Defining a distinct identity while staying connected
We explored how to visually balance creativity and logic—showing that simplicity can feel advanced without feeling cold. The design direction paired geometric precision with human warmth, using neutral palettes for adaptability and typography that conveyed clarity, intelligence, and calm authority.
Crafting our wordmark
Beyond form and precision, the wordmark integrates the numeral one as a quiet nod to excellence and the pursuit of being the best in what we create.
Logomark exploration
The design builds on the foundation of the Devblock logo, abstracting its form into a dynamic symbol that represents creative exploration and innovation.
Logo variations
Designed to feel alive and ever-evolving, the Db_studio logomark shifts through subtle variations that represent creativity in constant motion.
Building a cohesive brand system
A consistent visual language developed across logo, layout, and motion to unify the brand identity.
Translating our human-led, AI-enhanced vision into reality
The final identity is minimal, modular, and timeless. Designed to feel human yet enhanced by AI, the Db_studio brand integrates subtle cues of intelligence and adaptability. The logo reflects clarity and structure, while the system’s spacious layouts and responsive motion show how we use AI to elevate creativity without overshadowing it—resulting in a brand that feels intelligent, intentional, and unmistakably human.
Designing with intelligence
AI-generated visuals that show how we integrate artificial intelligence into our design process.
Shaping the starting point
We used AI to generate foundational motion studies from basic geometric forms, exploring rhythm, timing, and energy before refining anything by hand.
Experimentation at scale
AI helped us rapidly iterate dozens of motion paths and shape behaviors, letting us compare styles and uncover directions that felt uniquely Db_studio.
Prompting motion AI
We guided AI with precise style prompts to choreograph how shapes flow, stretch, and transform—giving us expressive movement without starting from scratch.
From AI drafts to studio-level polish
After generating a range of AI motion tests, we refined, edited, and enhanced the sequences to match the crafted, intentional feel behind the Db_studio brand.
“At Db_studio, we don't replace designers; we empower them. The studio was built to be more than a creative agency. It's a space where AI and human imagination work side by side to redefine what design can be. The Db_studio website demonstrates how we use AI as a creative partner, enhancing our process without replacing the people behind it. Our use of the abstract was intentional to convey the uncertain, yet exciting future of where we are headed in design.”
Joe Fulginiti
Head of Design, Db_studio
Next project.
(2016-25©)
