Meet the Team Behind the Work

At Db_studio, we believe that great digital products aren’t just built. They are imagined, shaped, and refined by people who care deeply about the details. AI is in our DNA, but it is our team’s creativity, strategy, and experience that bring every project to life.

Here’s a closer look at the people behind the screens.

Joe Fulginiti — Head of Design

Joe’s journey spans SaaS firms, top agencies, and projects for global brands like Toyota, Lexus, HP, and even The Olympics. With roots at Saatchi & Saatchi, Deloitte, and Landor & Finch, he has led design that balances creativity with measurable outcomes.

What sets Joe apart is his expertise in data-driven design and user-centered research. By combining sharp insights with design vision, he consistently delivers results that make a real impact on ROI. At Db_studio, Joe guides the design team in pushing for solutions that are not only beautiful but also effective and measurable.

Andy Choi — Sr. UI Designer

With 25 years in design, Andy brings depth, versatility, and global perspective. Originally from South Korea, he studied at Art Center College of Design in Pasadena. His career has spanned corporate branding, digital campaigns, and freelancing for top names like Oakley, NFL Network, and Sony Crackle.

Andy’s strength lies in crafting user interfaces that seamlessly blend function with visual clarity. His work ensures that every Db_studio product not only looks polished but also feels intuitive for the end user.

Tim Lee — UX Designer

Tim thrives at the intersection of research and design. With experience in LA-based agencies, he has worked across industries including information security, CRM, podcasting, and business intelligence.

At Db_studio, Tim focuses on applying rigorous research and analysis to each project, ensuring user insights guide the design process. His thoughtful approach results in products that solve real problems while creating engaging user experiences.

Lauren Maynard — Product Manager

Lauren brings a research-first mindset to Db_studio. A Princeton graduate, she has worked at the crossroads of healthcare, edtech, AI, and policy. Her ability to connect technology’s impact with human needs allows her to guide strategy from big-picture goals down to execution details.

She leads product strategy at Db_studio by aligning stakeholders, defining clear objectives, and ensuring AI integration always supports usability. Her work helps keep projects anchored in both innovation and real-world value.

Carlli Ruiz — Content Editor and UX Copywriter

Carlli is a UX copywriter and editor who understands the power of words in shaping digital experiences. With a background spanning FX Networks and Providence, she has worked across content strategy, quality assurance, and healthcare communications.

At Db_studio, Carlli brings clarity, creativity, and brand voice expertise to every project. Whether it is guiding users through an app flow or elevating a brand’s messaging, her copy ensures digital products communicate with precision and impact.

Where Expertise Meets Innovation

Each of us brings different strengths in design, research, strategy, and writing. What unites us is a shared philosophy: technology alone does not create great experiences. People do. AI enhances our process, but it is the team’s expertise, empathy, and vision that shape products users love.

We are proud to introduce the team behind Db_studio. And this is just the beginning. Our blog will continue sharing more stories, behind-the-scenes processes, and the work we are most excited about.

Db_studio was created to challenge the status quo in digital design. We saw a need for a studio that combines human creativity with AI innovation, delivering solutions that are both imaginative and practical. Follow along as we share why we started, what drives us, and how we continue to rethink what’s possible.